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About Us



Islanders Fort Walton Beach surf apparel and shoes location

Aloha and Welcome to IslandSurf & Islanders!

IslandSurf.com and Islanders (our stores) are your source for surf-inspired women's and men's shoes, accessories, apparel and gear. Our brands include Rainbow sandals, Reef, Olukai, UGG, KAVU and many others. We are lucky to call the beach our home since 1980. We are committed to serving our customers with friendly "Island-Style" service: personal assistance, order tracking, and 24-hour response time on all customer inquiries. We also strive to incrementally reduce our impact on the environment, one step-at-time.

Islanders Coastal Outfitter

Islanders Purpose

  • Serve our customers
  • Inspire others as a business role model
  • Grow with Islanders-type people

Islanders Values

  • Focus on serving our customers — Attentive, Friendly, and Fair.
  • Listen — Seek input from our staff, our customers, and our vendors on how to better serve.
  • Adapt and evolve — Continuously seek improvements.

You can contact our customer service department via e-mail twenty four hours a day at help@islandsurf.com and during business hours by phone (1.800.272.2065). One of our Islanders will be happy to help you.

One of our timeless values at Islanders is to Listen....so we always want to hear what you have to say - the good and the bad! Whether we've provided you with great service or you've found an area we need to improve on, our company president is happy to take your input through email at Presidents_Hotline@IslandSurf.com.


Islanders Coastal Outfitter Pensacola Beach Store

Our Stores


Our stores, Islanders Coastal Outfitter, are lucky enough to call the beach home. The stores are located on Okaloosa Island in Fort Walton Beach, Florida and on Pensacola Beach, Florida. Islanders attracts locals and tourists with "Island-Style" service and products inspired by the love of the outdoors. We are proud to offer a laid back, surf-inspired shopping experience.

Our stores' addresses, hours, and phone numbers

A Little on the History of Islanders

Islanders Coastal Outfitter was co-founded in September 1980 by high school classmates John Hambleton and Bill Neil. (Bill Neil is no longer with the company.) The original Islanders location was the classic two story yellow tin roofed wooden building in downtown Fort Walton Beach, which is now occupied by another shop. Islanders now has two store locations: Boardwalk on Pensacola Beach, and our flagship location at The Boardwalk on Okaloosa Island. Additionally, Islanders has an "Internet store", www.IslandSurf.com.

Islanders LogoBefore Islanders was founded, Hambleton had his first experience in business when he opened "The Snack Shack" while home from college one summer (check out the old Snack Shack sign hanging on the wall in the Fort Walton Beach store). The Snack Shack was basically a used trailer with a Sno Cone machine that he found for sale in the local paper. Every day that the weather was decent, Hambleton pulled the trailer behind his old stick shift 1965 Ford Mustang (which was kind of interesting crossing Brooks Bridge especially on windy days) and parked right in front of what is now The Boardwalk on Okaloosa Island. In those days there were no restaurants and no shops and no Boardwalk... only some concrete picnic tables. Hambleton figured out when the summer was over that he made about as much money as he would have made if he had a "regular job".

After finishing college and moving to Hawaii with a college roommate for six months of living like an Islanders bum (At first he was a bicycle cab driver in Waikiki and also a flight instructor in small airplanes out of Honolulu International Airport), Hambleton moved back with a dream to open his own business someday. Soon after returning to Fort Walton Beach he ran into an old classmate that was looking for a partner to get into retail.. and they started Islanders in September of 1980.


The Legendary Beach Bacon

Islanders Beach Bacon Baseball CapThe famous Islanders Beach Bacon Pig Shirts (The Original Beach Bacon, Pig Jam, Hog Wild, and Hog Heaven) are now an iconic Islanders trademark. Beach Bacon became a part of Islanders as a result of two key parts of Islanders history and one of our timeless values: Listening and Testing. During his time living in Hawaii Hambleton noticed a cool line of t-shirts. When Islanders began, he called the company and they sent their sales rep. When the rep suggested Islanders try their pig tee, Islanders listened (even though they were very skeptical) and Islanders tested this non surf shop looking design. Well this time the sales rep was right and for some reason the pig shirts sold really well. From that initial test, the character Beach Bacon eventually evolved after listening to our customer's response to the original pig t-shirt design.


Things We Do to Reduce Our Impact on the Planet

Because Earth is our only Island...

We estimate we recycle about 22,000 pounds of cardboard per year.

In October 2011, we began to ship approximately 25% of our total orders via UPS Carbon Neutral. UPS provides the shipping service, then purchases and retires carbon offsets in our behalf, effectively creating a carbon neutral shipping supply chain. This is an additional cost that we bear because we think we have a social responsibility.

When our customers are choosing between making their purchases through us versus those of our competitors, we hope our sustainability story tips the balance..