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September 20, 2016

Fall 2016 ›   how-to ›   info ›  

Game Day Attire

With fall just around the corner, everyone has begun gearing up for this year's football season. Whether you're a College Connoisseur or an NFL Nut, a big issue every year is trying to keep up with the latest fashion trends and staying comfortable while still sporting your team's colors. It seems that when it comes to Tailgating these days, a team Tee simply will not do. Luckily, ICO is on the case at helping you rediscover your comfortable game-day style!football, gameday. gameday attire

Even in the Southeast, night games can get pretty chilly. Get warm with Patagonia's Sweaters for men, women and children! What about the die-hard fans that stay until the final whistle, rain or shine? We've teamed up with Patagonia to answer that one too! Their raincoats are incredibly comfortable, warm, and most importantly, dry!

So we've already discussed that staying fashionable is important, right? But how? Everyone is familiar with those nervous sweats when it comes to that all-too-famous fourth-quarter clincher, but it's what we do- We're human. Keep it cool and stylish with Rainbow sandals! They have all sorts of colors and styles for men and women. Whether you want to go black, brown white, gray, or even leather or hemp!

When the sun has you beat, (unlike your team, right?) Ray-Ban is where it's at. Ray-Ban, the inventor of Aviators and Wayfarers, has incredible technology to keep your eyes protected during those 12:30 p.m games. Infra-red rays, which ophthalmologists stress are rays that deteriorate the eyes, are filtered out. Not to mention, the different styles and colors are totally awesome!football, stadium, gameday attire

When mid-season really hits, and the temperatures begin to drop, its an absolute must to keep your feet warm. UGG shoes are the pièce de résistance to your all-time comfortably warm game-day style. Since 1978, UGG has been implementing the finest standards of craftsmanship in the world! They use premium materials from grade-A sheepskin to UGGpure™ wool. UGG even offers water-resistant suede, so feel free to jump for joy after that touchdown without a worry in the world where your drink might end up.

Go ahead and "tackle" this year's football season head on with these brilliant brands!


September 15, 2016

history ›   vans ›   vans shoes ›  

An "Off The Wall" History of Vans

In March of this year, Vans celebrated their golden anniversary. Fifty epic years of extraordinary growth and continuous dedication has made the brand one of America's coolest and trendiest.

Vans humble origins can be traced back to a small shoe factory in Anaheim, California. The company was established by Paul Van Doren in March of 1966 as what was known as The Van Doren Rubber Company. 

Paul Van Doren grew up invans, vans shoes, woms shoes, mens shoes, canvas shoes, vns history the Boston area. By the time he reached eighth grade, he'd quit school to pursue other passions such as horse races and whatever else fourteen year old boys were into in the 1940s. Paul's mother was so distraught about him quitting school and not working that she dragged him into the very same shoe factory where she worked. There, Paul Van Doren got a job making shoes and sweeping the factory floor. Little did anyone know that this was going to mold and define the young Van Doren's future. In twenty years at the factory, Paul worked his way up and became the Executive Vice President of Randy's, a shoe manufacturer based out of Boston, MA. In the early sixties, while the Boston factory had climbed to being the third largest shoe manufacturing company in the US, Randy's alternative factory in Gardenvale, CA was losing a million dollars every month. Paul Van Doren, his brother, Jim Van Doren, and long time friend, Gordon Lee were given the task of mending the factory's service and reputation. After just eight short months, the trio was able to get the west coast factory to even greater profits than the one in Boston. After three months of nonstop success, Paul Van Doren announced to his five kids that he was quitting his job and starting his very own shoe company.

After making shoes for most of his life, Paul realized that the shoe manufacturers were making just pennies a pair, while the retailers were the one's seizing all the cash. Paul's greatest dream was becoming a shoe manufacturer that also owned its own retail stores. The trio, along with Serge D'Elia, a Belgian friend of Paul who he became acquainted with while in Japan, took one year to create The Van Doren Rubber Company at 704 East Broadway. Since 1900, there were only three other companies that had manufactured vulcanized footwear in the US: Randy's, Keds, and Converse.vans, vans shoes, mens shoes, womens shoes, kids shoes,

When The Van Doren Rubber Company had first opened its doors in March of 1966, they didn't even have names for their shoes ― only numbers. Steve Van Doren, Paul's son, recalls his father saying, "We had a lace up, we had a two-eyelet, we had a slip-on and the styles were called #16, #19, and #20." The original price for the women's shoes was $2.29 while the men's style #44s were $4.49.

After the first or second day, a lady came in complaining about their pink shoe not being bright enough and their yellow shoe being too light. Paul told the woman that if she came back and brought whatever pink fabric she wanted, he would make a pair of shoes for her, thus Vans custom shoes were made. The company made custom shoes for Catholic schools, cheerleaders and drill teams all over southern California.

A major goal of the company was to make the strongest shoe possible so that people would show their friends. They made the molds for the waffle soles twice as thick as PF Flyers. They used a far better canvas along with nylon thread instead of cotton. The goal was to outlast anything.vans, vans shoes, mens shoes, womens shoes, vans skate shoes

Vans grew rapidly. They had ten stores in ten weeks! By the first year and a half, they had fifty stores! In the late seventies, Vans created their first kicks with a leather toe and heel because the skaters were wearing out their shoes so quickly. The Skate scene took Vans to a whole new level. In Santa Monica, skaters like Tony Alva and Stacey Peralta wanted customs. Vans added padded backs, and the famous "Off The Wall" label. The Skate Hi shoe also had padded sides so when the board flew off the swimming pool wall, it didn't destroy their ankles.

The success of Vans shoes comes from listening to their customers. If they wanted checkers on their feet, Vans put checkers on the shoe. If they wanted two-tone, crazy colors, high-top, low-top, slip-on, Vans delivered. After fifty years of business, the company is selling $400 million worth of shoes a year. Vans sponsors pro-athletes in various sports including, skating, surfing, Bvans, vans shoes, vans womens, womens shoesMX, and snowboarding. Vans has been able to remain authentic throughout the years while also becoming a fashion staple. They aren't like NIKE or Adidas; they don't make athletic shoes with overly-obvious shock absorption or breathable pockets. They make an authentic, tough, stylish canvas shoe that people continuously keep coming back for.

When asked what shoe would describe the company best, Steve Van Doren, Paul's son and current owner said, "The Checkerboard Slip-on. People buy them to go do their weddings."


September 07, 2016

info ›   new brand ›   OluKai ›   OluKai Sandals ›   product origin ›  

The Rise of OluKai Sandals

OluKai is Hawaiian for "comfortable ocean", and that's exactly what stepping into a pair of their sandals is like. Each OluKai sandal is made of a combination of premium materials and contoured shapes to fit your feet perfectly. At the very core of all of their footwear is their anatomical footbed; a biochemically engineered shape that supports and positions your foot naturally, allowing each and every stride to move comfortably and correctly. The insole is made specifically for cushioning your feet, the midsole focuses on support and shock absorption, and the outsole ensures unbeatable traction and durability.Olukai Sandals mens womens

So how did this company begin? OluKai began as a unique approach; they wanted to create footwear that combined durability for the waterman-ocean lifestyle, and a brand that had strong values and roots with style, comfort, and craftsmanship. OluKai shoes are Polynesian and island-inspired. The entire company was founded on the passion and enthusiasm for the ocean, its cultures, and traditions. The founder, Bill Worthington was born and raised on Oahu, HI. He often recalls spending much of his childhood roaming the sandy shores of Hawaii barefoot. As a graduate from the Art Center of Design in Pasadena, California, Worthington took on roles as a footwear designer for NIKE and FILA before finally founding his very own company. After Auburn University released a study showcasing that "flip-flops" can often result in orthopedic problems, In 2006, Worthington teamed up with Matt Till to bring the first OluKai line to life, and design the ultimate footwear for the island lifestyle. OluKai flip-flops are created with the same basis as a regular shoe. They offer maximum support by using three separate soles for a tighter focus on support, comfort, and traction. The OluKai Ohana Sandals are a perfect example of the design, while also being vegan friendly and water resistant!

The company's logo is the Makau– Fish hook pendant. Historically, Hawaiians have had a deep connection and understanding of the ocean. The Makau is a fishhook, which was used in ancient times by the Hawaiians to find food. OluKai's signature logo keeps the Aloha spirit and tradition alive through its energy and meaning.

The footwear is for everyone– men, women, and children. OluKai offers two different styles for each: Makai, meaning "toward the sea", for use in and around water, and Mauka, meaning "toward the mountains", which uses resistant leather for a classier and more stylish approach. Olukai Sandals history origin

After years of dedication and hard work, OluKai is now recognized as a high-end line in the surf market. OluKai also invests in giving back to their environment. The brand partners with several of its Hawaiian advisers  and helps preservation teams with wildlife restoration and other volunteer projects that give back. The mission statement at OluKai is, "To make a big footprint in the ocean lifestyle market while leaving the smallest footprint we can on the planet." 

Check out our OluKai Sandals Sale to feel the "sole" of Hawaii!

September 01, 2016

news ›  

Hurricane Harambe? The Petition Has Started

Hurricane Harambe Name change https://www.change.orgIn order to commemorate the seventeen-year-old endangered Silverback lowland gorilla who was killed by a zoo worker after he attacked a three-year-old boy who fell into a gorilla enclosure at the Cincinnati Zoo and Botanical Garden, a petition began circulating to impel the National Hurricane Center to change the name of Tropical Storm Hermine to Tropical Storm Harambe.

The petition creator, Jimmy Neutron, (no, not the Nickelodeon boy genius with ice cream cone hair) stated, "Tropical Storm Hermine sounds terrible, and is disrespectful to the great Harambe. To honor Harambe, a renaming is required to continue his legacy."

Many have taken to Twitter and other social media outlets to express their feelings towards the petition. One local even stating, "I think true sadness is when your mom says no to surfing during the only good waves in weeks #TropicalStormHarambe."

 If we renamed the Tropical Storm "H" after a gorilla of his stature, it might just grow into a category 5 right before our very eyes not good for business on the beach! Although Hurricane "H" is only just barely a category 1, it's still a big deal for Floridians. This is the First hurricane to barrel its way through Northwest Florida since Hurricane Dennis in 2005. That's eleven years! 

Whatever the name may be, don't forget to restock on your hurricane gear so you can stay nice and dry!

Sign the petition!

(image source:
August 29, 2016

new brand ›   store news ›  

People Footwear Coming to IslandSurf

People Footwear is now coming to The casual footwear brand is based in Vancouver and they produce light and comfortable footwear. The company aims to produce leisurely footwear and for you to “prop your feet up”. Their products are built with the latest materials and are now producing some of the lightest and brightest shoes. With the motto “Feet First Into The Future”, is proud to have People Footwear on our website!
August 24, 2016

info ›   safety ›  

Beach Safety: Flags and Meanings

Planning a vacation or short trip down to a Florida Beach sometime soon? Even for locals, the Safety Beach Flag system is a great advancement to inform the public of their local beach hazards. It is a very wise idea to educate yourself, friends and family, about beach safety by learning about the beach warning flag system before your next Florida beach vacation.

Safety officials are able to display the water condition for the residents and visitors that come to our Florida beaches by using a Beach Flag Warning System indicating the different water conditions with various colored flags.

Before the beach Flag warning system was created, Florida beaches only used a red flag to indicate strong currents and rough waters.

Today, there are 5 different colored flags that represent the various water conditions. The flags are flown daily to display the water conditions, ranging from Low Hazards to the water ultimately being closed to the public. 

When the double red flag is posted, it is actually illegal to enter the water in some areas. The best time to enter the water is when the Green Flag is flown.

Also, a unique purple flag will be displayed whenever there is dangerous marine life in the water. This is important to be able to recognize, as the marine life that is present may or may not be seen by the naked eye. Jelly fish stings are no fun, especially on vacation.

One thing to be aware of, is that the conditions in the Gulf of Mexico are not consistent, the water conditions are constantly changing.

Due to the inconsistency of the Gulf of Mexico, be sure to check flag colors at least once an hour, the flag color may have changed since you first arrived. Educating yourself on beach safety will help ensure a safe and enjoyable visit to our beaches. 

Beach Warning Flag Meanings:

Green Flag: Low Hazard

Yellow Flag: Medium Hazard

Single Red Flag: High Hazard (High Surf/High Current) Even the strongest swimmers have trouble returning to shore.

Double Red Flag: Water Closed to Public (In some beach cities located on the Emerald Coast, you can actually be arrested for ignoring this warning!

Purple Flag: Dangerous Marine Life Portuguese Manoware, Jelly Fish, Sharks or Sea lice. Use caution when you enter the water, be aware of your surroundings. The purple flag will always fly in conjunction with another surf warning flag.

*Absence of Beach Flag does not ensure safe waters.


Rip currents are not always easy to identify, as they can't be seen with the naked eye. Even on calm sunny days, the deadly current can still be there. Rip currents are fast-moving currents of water that can pull the most experienced swimmer away from shore, resulting in at least 100 deaths caused by drowning each year at U.S. beaches.  

Signs of a rip current include a break in the wave pattern, lines of foam seaweed or debris moving outword or a channel of churning choppy water. Use your best judgement when entering the water, as rip currents can occur on any beach with breaking waves.

“To break the grip”: Whatever you do, don’t fight the current. If possible, swim out of the current into a direction that still follows the shoreline. If you are unable to escape the current, float or tread water until the current stops. Do not panic and do not waste energy fighting the current. Panicking and applying extensive effort into fighting the current can cause you to lose energy, and weaken your chance of staying afloat until the current stops. If you are still unable to reach the shore, wave your arms and call for help.

Stay aware, stay safe, and most of all..have fun on our Florida beaches!


For more information, visit:

August 22, 2016

new brand ›   store news ›  

New Arrival Katin USA

Now on is Katin USA. Katin has been around since 1954 and they are continuing to produce some of the greatest products. With everything from hats to trunks, Katin USA has it all. Katin USA has their own Made in the USA collection with products all being made in the United States. is excited to have Katin USA continue their tradition on our website and are looking forward to you purchasing some Katin gear today!

History of Rainbow Sandals: An American Story

History of Rainbow Sandals

The functional fashion icon that is worn by millions around the world, Rainbow Sandals, was created in 1974. Jay “Sparky” Longley started testing his sandal ideas in Laguna Beach, California in his garage. The idea came from a desire to create a sandal that would last. Sparky took product we know today from concept to completion through trial and error. In 1972 he put his idea to the test. He purchased high quality leather, using a sewing machine to make the stitching he wanted to prevent the leather from tearing, and experimented with different glues to find one with optimal strength that would keep the leather and foam layers together.

After honing in on a final product he started selling sandals in the parking lot of the Saw Dust festival. He would sell his sandals and use the money to buy more leather and glue. One of the first stores to sell the sandal was Hobie. Sparky established a consignment deal with Dick Metz. In 1974 Sparky moved to San Clemente where he officially established Rainbow Sandals. In San Clemente, he opened the original store and factory where Rainbow Sandals are produced to this day.

Mostly, Rainbow Sandals have stayed the same from 1974 through today. The single layer and double layer sandals have become staple products for Rainbow. The essential colors Dark Brown and Sierra have been around for decades and continue to be best sellers. In the late 2000s the Flirty Braidy was added to the lineup and was an instant success. Additional colors Expresso and Mocha were also also added to both Men’s and Women’s Rainbow Sandals. In 2015 the newest addition to lineup, the T-Street Rainbow Sandals , was created. It’s the trendiest Rainbow yet with its unique design yet retaining the classic Rainbow arch.

The future of Rainbow Sandals is bright with new styles set to release in 2017. This iconic brand isn't fading out as some trends do. It is the American Birkenstock that has and will be the staple sandal from California to Florida for years to come.

To find more information about Rainbow Sandals sizing and authenticity read our article here.

About IslandSurf

IslandSurf is the online store of Islanders Coastal Outfitter. Known for its world famous Pig Shirts, Islanders Coastal Outfitter was co-founded in September 1980 by high school classmates John Hambleton and Bill Neil. Islanders Coastal Outfitter now has two store locations at Portofino Boardwalk on Pensacola Beach and our flagship location at The Boardwalk on Okaloosa Island. Since 1980 millions have experienced our laid back island style while shopping online or in store. For more information about IslandSurf and Islanders visit or follow us at,, or at

August 15, 2016

new brand ›   store news ›  

EMU Australia Coming Soon

Coming to this fall is EMU Australia. As seen in the name, these shoes are naturally handmade in Australia. EMU likes to use natural materials to create the newest trends in the footwear industry. EMU is named after the Australian national brand and the company likes to cherish their Australian heritage. The company sells boots, as well as slippers. is proud to add EMU to the fall collection and we are ready for you to get yourself a pair today!
August 11, 2016

SAXX : The future of Men's Underwear

Saxx Undwear Sale Boxers Briegs

Innovation most times means being the best not necessarily first, and SAXX’s heritage of transforming underwear goes back a decade. Trent Kitch an MBA student at the Richard Ivey School of Business at the University of Wisconsin, started the brand in 2006 to make men’s underwear more relaxing. He came up with the idea for Saxx Underwear while on a fishing in Alaska, where he experienced extreme frustration while at sea during the bad weather.

Then Saxx Undwear was born. He proposed a new design in men’s underwear that would prevent contact and be more relaxing. The design is an ergonomic pouch with two parallel mesh panels that offer a barrier between the essentials and the leg. There are no internal seams which insures the ultimate comfort and also allows plenty of space for a natural resting place. This design is perfect from the casual underwear wearer to the extreme athlete who needs the comfort for optimal performance.

Saxx Underwear offers threes styles:

  • Saxx Boxers
  • Saxx Briefs
  • Saxx Boxer briefs

 Each season new styles and colors are released. With each new release the quality and style get better and better. A wide range of fabrics and materials are used such as cotton, modal, spandex, nylon, polyester and viscose to achieve optimal comfort and support.

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